Get Involved: The Toy Book Celebrates 40 Years on the Pulse of Play with the 2024 Edition of ‘The BIG Toy Book’

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The legend returns to kick off a milestone yr!

The BIG Toy E book custom continues in February 2024 to kick off The Toy E book‘s fortieth quantity.

Answering the decision of outlets, producers, distributors, and licensors throughout North America, the 2024 version of The BIG Toy E book is a giant-sized challenge full of the content material that readers have come to count on from the No. 1 commerce publication serving the toy business in North America.

Whereas it’d appear early, it’s not, and that is your official discover that the time to get entangled with our largest — and most essential — challenge of the yr is now and also you gained’t wish to miss out!

The Toy E book is now accumulating editorial product showcase submissions for The BIG Toy E book. The deadline for brand spanking new product submissions is Dec. 22, 2023. Moreover, advertising and marketing alternatives tied to the problem are actually accessible.

Highlights on this challenge embody:

Complete 2024 product protection for all classes: The most well liked new merchandise that retailers will wish to inventory.
State of the Toy Trade: Q&A with business leaders, retailers, and producers about toy traits and scorching subjects within the toy business; 2024 forecast; perception from Circana; and full-year 2023 statistics.
The Toy E book’s common departments plus unique options protecting all elements of the business, together with retail, the state of freight, scorching traits, packaging, invention, advertising and marketing and public relations, and extra.
Toy E book fortieth Anniversary Kickoff: Our year-long, overarching theme will give attention to huge manufacturers with huge anniversaries together with a glance again at 4 a long time of toy historical past.

The BIG Toy E book shall be mailed to subscribers and be accessible digitally starting in late February. Extra copies shall be displayed and accessible at ToyFest in Las Vegas, and at a particular occasion in New York Metropolis happening in March.

Submission Pointers & Directions:

There is no such thing as a payment to submit for editorial consideration.

If in case you have merchandise that you really want retailers and the remainder of the business to see, we’d like to share them.* As a result of giant variety of submissions that we obtain, we request that you just learn and cling to the submission necessities under. For consideration in our 2024 new toy protection, please submit utilizing the next tips. Solely merchandise which are NEW FOR 2024 shall be accepted.

Please ship your new, 2024 product descriptions in a Phrase doc attachment to James Zahn, james@toybook.com

PDFs and/or PowerPoints won’t be thought of. Listing the steered age, MSRP, and availability (e.g. Spring 2024, Fall 2024) each time attainable. Please group your descriptions by class, and don’t ship greater than three gadgets per class.

You might submit utilizing the next format:
PRODUCT NAME | AGE GRADE | MSRP $USD | AVAILABILITY DATE
(Avenue date, month, or season, i.e. Summer time 2024, Vacation 2024)
Brief description of your product.

Classes for 2024 Embody:

Motion Figures: Conventional motion figures and playsets for youths and collectors.
Arts, Crafts, & Actions: Merchandise geared towards holding youngsters artistic.
Building: Constructing units and building supplies of all types.
Collectibles: From kid-focused micro figures that are available in waves to high-end motion figures, licensed popular culture merch, and past for youths and kidults.
Costumes & Roleplay: From on a regular basis dress-up to superhero roleplay, Halloween, and cosplay.
Dolls: Any toy that matches into the standard doll class, together with small dolls, child dolls, trend dolls, and so forth.
Video games & Puzzles: Conventional video games and puzzles, card video games, tabletop video games, roleplaying video games, 3D puzzles, and extra.
Halloween: Toys and video games which are rooted within the spooky season.
Vacation: Toys and video games that function a vacation theme.
Impulse & Novelties: Money register fodder, rack toys, and different pocket cash gadgets (together with sweet!) might be discovered right here.
Toddler & Toddler: Child toys and toddler enjoyable — this showcase options juvenile manufacturers.
Made in USA: Toys and video games that adhere to the official “Made in USA” designation.
MESH: Merchandise supporting psychological, emotional, and social well being.
Outside & Energetic: Toys that children can play with exterior or get them shifting, together with blasters, water toys, and out of doors video games.
Pets: Toys and merchandise for canine, cats, or different pets which have a toyetic spin or a high license.
Plush: Conventional stuffed animals and plush in all sizes and variations.
Preschool: Merchandise geared towards the large viewers of children ages 3-4.
Trip-Ons and Wheels: Bikes, scooters, go-karts, bumper automobiles, skateboards, and extra.
STEM: Merchandise that train or embrace expertise spanning science, expertise, engineering, and math.
Toy Adjoining: Merchandise offered in a toy retailer that aren’t essentially toys and video games.
Buying and selling Playing cards: Each sports activities and non-sport buying and selling playing cards (and equipment) are scorching.
Automobiles & R/C: Die-cast autos, radio-controlled autos, motion figure-compatible autos, pull-back automobiles, building autos, practice units, mannequin kits, drones, airplanes, boats, and extra. If it has wheels, treads, flies, or floats, that is the spot.
Inventory This! (aka What’s New:) Our miscellaneous part for different gadgets that don’t match elsewhere, corresponding to robotics, tech, and leisure.

Prioritize your submissions in every class, itemizing your most essential gadgets on the high of every class record, and your most essential class first. Please solely embody top-line speaking factors within the product description. Our area is proscribed, however we’ll attempt to cowl as lots of your merchandise as attainable.

Please embody high-resolution 300 dpi photographs with clear/no background as electronic mail attachments. If attainable, embody a picture of each merchandise for every class, and identify your photographs in order that it’s clear which merchandise it’s.

Please don’t ship PDFs or PowerPoint displays, and DO NOT embed photographs inside paperwork.

*Please be aware that as a result of giant variety of submissions that we obtain, inclusion in The Toy E book will not be assured. The Toy E book editorial group, at its sole discretion, might approve or reject a submission for any cause. We reserve the appropriate to categorize merchandise, edit product descriptions for size, readability, and adherence to AP and home fashion, and will restrict the full variety of merchandise showcased for this no-cost editorial opportunity. We don’t, for any cause, embody authorized symbols in editorial protection.

Ship your submission by Dec. 22. When you want an extension, please ship an electronic mail to james@toybook.com earlier than Dec. 22.

EMBARGOES: Be assured that ALL EMBARGOED SUBMISSIONS for 2024 new toy protection will stay confidential and won’t be printed till The BIG Toy E book is formally launched in late February 2024