Miniland Partners with National Down Syndrome Society to Raise Awareness

Miniland has partnered with the Nationwide Down Syndrome Society (NDSS) in honor of Down Syndrome Consciousness Month this month. The corporate is understood for its inclusivity-focused dolls, together with its dolls with Down syndrome. Miniland has partnered with the NDSS beforehand for sponsorship of the annual NYC Buddy Stroll in addition to donations and fundraisers.

This month, Miniland is actively sharing sources and content material from the NDSS, in addition to internet hosting giveaways on its Instagram. The corporate can even spotlight a brand new youngster with Down syndrome every week, showcasing motivational messages and private tales from households.

Simply final yr, Miniland launched a collection of dolls with listening to implants and glasses. The corporate is dedicated to creating dolls that replicate all children. With initiatives such as the “You Belong with Miniland” campaign, Miniland hopes to encourage acceptance in immediately’s youth.

The NDSS, initially based in 1979, is a company targeted on the empowerment of people with Down syndrome in addition to their households by way of initiatives that intention to vary coverage, present sources, interact with the general public, and extra. “Altering the way in which individuals see people with Down syndrome is a key facet of what we do at NDSS,” says NDSS President and CEO Kandi Pickard.

“Creating toys which might be helpful to all youngsters, no matter who they’re, the place they’ve come from, what they appear to be, is on the core of what we do as a model,” says Roque. “It makes it attainable for kids to know they’re observed, valued, and accepted, simply as they’re. For a lot of youngsters, our dolls have given them the primary alternative they’ve needed to play with a doll that appears like them. We hope to proceed to encourage self-acceptance and belonging for generations to return.”