California Dreamin’ Leisure and CEC Entertainment, the licensing, media, and leisure division of Chuck E. Cheese, have partnered to develop the Chuck E. Cheese model. The multiyear leisure, advertising and marketing, and licensing partnership will lead to Chuck E. Cheese-branded rides, a themed space, meals and beverage, merchandise, and in-market promotions on the new California Dreamin’ Water Park in Sacramento, California.
The previous Raging Waters Sacramento Water Park, now operated by California Dreamin’, will rebrand as California Dreamin’ Water Park and bear a number of adjustments. Along with the Chuck E. Cheese-themed areas, the reimagined water park will function two California-inspired areas. Calibunga Water Park will probably be family-friendly, whereas Cal Soleil will probably be a year-round operation with a restaurant and wine bar.
The Chuck E. Cheese-themed youngsters’s space will function family-friendly water rides, slides, and splash zones impressed by CEC Leisure properties. There are additionally plans to incorporate an on-site arcade, a branded retail store, and market-wide cross promotions with the Sacramento and Northern California Chuck E. Cheese enjoyable facilities. The water park may also function Pasqually’s Pizzeria Restaurant, the place friends can take pleasure in Pasqually’s pizza, wings, and desserts. That is the primary location-based leisure deal for Chuck E. Cheese.
The partnership additionally extends to branded leisure as Chuck E. Cheese and mates resembling Jasper T. Jowels, Mr. Munch, Helen Henny, Bella B., and Pasqually will make particular reside appearances all through the season.
“In almost 50 years, Chuck E. Cheese has hosted multiple billion friends and is likely one of the hottest youngsters’s properties in and out of doors our enjoyable facilities. Evolving our [intellectual property] IP in new areas of location-based leisure is one other thrilling and pure step for our iconic family-friendly model,” says David McKillips, President and Chief Govt Officer of CEC Leisure.
Lately, CEC Leisure expanded the Chuck E. Cheese model by signing a number of new licensees regarding branded merchandise, persevering with reside excursions the place Chuck E. Cheese characters play authentic music throughout the nation, and extra.
“Chuck E. Cheese is an immediately acknowledged premiere children and household model that transcends generations,” says Steve Dooner, Chief Govt Officer of California Dreamin’. “With thousands and thousands of followers in California and around the globe, this will probably be a enjoyable and distinctive themed expertise for our friends. Plus, the corporate’s experience main the business with the world’s finest arcades, innovation in [food and beverage] F&B, and authentic leisure makes for an ideal partnership for our park.”
Trending Merchandise
