GreenLight Collectibles Inks Licensing Deal with Hendrick Motorsports

Indianapolis-based GreenLight Collectibles is racing into a brand new take care of certainly one of NASCAR‘s most legendary groups.

The maker of die-cast vehicles and equipment entered right into a licensing pact with Hendrick Motorsports to create a spread of collectibles together with Hendrick-branded manufacturing automobiles, store instruments, lifts, and extra.

We’re honored to work alongside Hendrick Motorsports. Our staff at GreenLight is devoted to capturing the essence of those outstanding race automobiles and drivers, and we look ahead to bringing the joy of Hendrick Motorsports to followers.”

Cale Hotton, Director of Licensing and Product Growth, GreenLight Collectibles

GreenLight plans to supply its new merchandise by varied distribution channels, together with the official Hendrick Motorsports Retailer. Whereas Hendrick is the NASCAR Cup Sequence’ winningest staff, the GreenLight deal doesn’t embrace the NASCAR license which at present lives with Lionel Racing.

At launch in February 2024, GreenLight plans to launch a pair of 1:64-scale “tribute” automobiles that apply first-win livery to a 1969 Chevrolet Camaro casting. The merchandise are as follows:

  • 30492 – 1:64 1969 Chevrolet Camaro – Jeff Gordon / Hendrick Motorsports First Win Tribute – Might 29, 1994 – Charlotte
  • 30493 – 1:64 1969 Chevrolet Camaro – Jimmie Johnson / Hendrick Motorsports First Win Tribute – April 28, 2002 – California

Extra particulars will probably be revealed within the months forward.

Forward of the current Toy Truthful in New York, Hendrick Motorsports additionally entered into a deal with Carrera Revell of Americas for a line of branded slot automotive racing units and automobiles that may also hit retail subsequent 12 months.

The submit GreenLight Collectibles Inks Licensing Deal with Hendrick Motorsports appeared first on The Toy Book.

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