Surge Licensing Signs New Partners for Webtoon Original Comics

Surge Licensing helps deliver fan-favorite Webtoon comics to new locations.

Webtoon is thought within the comedian trade as a platform artists use to independently publish their work. Along with the self-published webcomics, it has a full assortment of Webtoon Originals. Whereas many Originals bought their begin being artist-published, they’re now licensed by Webtoon itself, receiving an editor, advertising and marketing help, and extra.

Surge Licensing, in partnership with Real Leisure, is the unique licensing agent for Webtoon Leisure. It’s been laborious at work bringing new alternatives to the digital comics it represents, with partnerships that includes merchandise throughout quite a few classes.

Lore Olympus and different Webtoon Originals will likely be releasing new items. | Supply: Webtoon

New companions embody Bioworld because the grasp attire associate, Walter Foster as Webtoon’s official “How you can Draw” associate, and FiGPiN planning for a collection of collectibles throughout its enamel pin codecs in addition to the brand new Cyber Cel collectible card program. Webtoon’s e-commerce associate, Occasion Merchandising, may also be serving to the service construct out a full on-line internet retailer.

Common Webtoon mental properties (IP) would be the preliminary focus for the brand new merchandising plans, all of them having seen plans for growth to codecs outdoors of Webtoon, together with Lore Olympus, with an animated series from Wattpad Webtoon Studios and The Jim Henson Firm; UnOrdinary, with graphic novels from HarperCollins coming this November; True Magnificence, in manufacturing as an animated characteristic and persevering with graphic novels from UnScrolled; and Tower of God, with season 2 of its Crunchyroll anime on the way in which.

Further Webtoon Originals anticipated to be featured within the new licensing partnerships embody Cursed Princess Membership, Hooky, Boyfriends, Morgana & Oz, and extra. Webtoon collection have already seen success with streaming platforms corresponding to Netflix and Crunchyroll, and the corporate continues to hunt new alternatives for the comics it hosts.


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