Hasbro is marking its one centesimal anniversary with a full slate of latest licensed toys unveiled at Brand Licensing Europe 2023.
The toy and sport large launched merchandise throughout its portfolio of manufacturers, together with Peppa Pig, My Little Pony, and Transformers. These toys have been launched alongside new and present licensing companions.
The German toy and sport firm Ravensburger has launched a colourful motion sport starring Peppa Pig and pals for the EMEA area. Gamers use the sturdy toy digital camera to “take pictures” of their favourite characters from the collection. The participant who first collects 4 pictures of their buddy is the winner. This sport is offered at retail now.
Peppa Pig x TOMY is enhancing the Develop With Peppa assortment with all-new merchandise out there for buy now within the EMEA area. These toys embody Toomies’ Peppa’s Exercise Home, Pull Alongside Peppa, and Peppa’s Nesting Household.
Store with Peppa | Supply: Developments
Peppa and Associates Piano | Supply: Developments
One other addition to Hasbro’s Peppa studying vary is its collaboration with Developments, a long-time companion. Launching at retailers like Argos and Amazon this fall are the brand new Peppa & Associates Piano and Store with Peppa interactive toys for the EMEA area.
PlayMonster has launched the My Little Pony x Fuzzikins vary the place children and households can colour and decorate with Sunny, Izzy, and Pipp. Every set features a My Little Pony figurine, stamper pens, equipment, and stickers. They’re out there now at retail within the EMEA area.
Obtainable at retail globally are the Transformers Battle Cubes by BOTI, makers of collectible toys. Battle Cubes are a spread of collectible themed cubes which supply participating gameplay and new methods for followers to discover their favourite leisure characters. The deal was brokered by Wildbrain CPLG.
The UK-based toy firm Character Options can also be teaming up with Transformers to launch Flying Heroes Optimus Prime. Youngsters can grip and rip the wire, watching the Autobot fly excessive up into the sky. This product is offered now for the EMEA area.
One other Transformers collaboration is with Sambro for the EMEA area. The worldwide licensed items provider is about to debut a spread of Transformers plush, outside, and novelty stationery toys for 2024 and past. The road consists of the Transformers: Earthspark series-inspired Lil Bodz, the mushy toys with massive, stylized heads and little our bodies, a medium plush vary, Puzzle Palz 3D character erasers, and extra. Launching within the spring/summer season of 2024 is the Transformers Water Blaster Backpack for hours of out of doors enjoyable.
Lastly, Rubie’s has partnered with Hasbro to create brand-new Transformers and Power Rangers costumes and dress-up equipment for youths and households within the EMEA area.
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