DreamWorks Animation, Universal Products & Experience Bring Gabby’s Dollhouse to Retail Locations Across EMEA
Over the subsequent month, DreamWorks Animation and Universal Products & Experiences are unveiling the Gabby’s Dollhouse Be part of the Get together expertise in retail areas throughout Europe.
On the activation, contributors scan a QR code to affix in on a scavenger hunt with Gabby and assist her discover statues of her 5 lacking buddies. Every discovery through the hunt unlocks unique content material and a customized photograph filter. As soon as the scavenger hunt is over, contributors can social gathering, obtain cat-ear crowns and stickers, and presumably meet Gabby herself. The activation can even characteristic shows of Gabby’s Dollhouse toys from Spin Master and The LEGO Group.
The Gabby’s Dollhouse Be part of the Get together Path Expertise is a superb instance of our strategic dedication to innovate and put money into our main preschool model. As a part of a sustained advertising and marketing effort that’s constructing in the direction of the launch of Gabby’s Dollhouse: The Film in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse Be part of the Get together Path Expertise. There’s one thing actually particular about Gabby, and we sit up for bringing her world to life by creating memorable experiences for households throughout Europe.”
— Jon Kluger, Vice President of Franchise EMEA at Common Merchandise & Experiences
The expertise opened at Bluewater Procuring Centre in Kent, United Kingdom over the weekend and runs till Nov. 3. The expertise will then transfer to Paris Belle Épine in France from Nov. 4-10, the Mall of Berlin in Germany from Nov. 12-16, the Milan Il Centro in Italy from Nov. 17-24, and an unrevealed location in Spain throughout Q1 subsequent 12 months.
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